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A New Year, A New Name, and a New Approach to Better Hearing In Texoma

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Introducing Wichita Falls Hearing!

Our practice has operated under a few different names locally over the years. There’s a good reason, and a story, to go along with it.

Dusty Potter is a second generation Board Certified Hearing Instrument Specialist with over 20 years of experience in the field. He carries two hearing aid related patents. Also, he is the former President of the Texas Hearing Aid Association and the longest serving board member in its’ 25 year history. Dusty has also employed and trained numerous Hearing Aid Specialists and Audiologists over the years. Because of this, he is well regarded as an expert by hearing instrument manufacturers and industry peers alike.

After managing a large company called Hearing Aid Express for  years, Dusty came back home to Wichita Falls to start his own practice under the name Ear Level Communications. Immediately, Ear Level experienced fast growth over the first 8 years it was in business, and grew to the point that Dusty was able to acquire his old employer, Hearing Aid Express.

Because Hearing Aid Express was a big company, operating statewide under one name made the most sense. Therefore the local practice in Wichita Falls was rebranded as Hearing Aid Express.

A Change of Approach

Then, in early 2021, Dusty decided to switch his focus back home. Hearing Aid Express still operates statewide in other markets under a new owner. Dusty has changed his business to serve Wichita Falls. Now that he has reached a point in his career where he no longer wants to travel regularly or employ large numbers of people, Dusty has made the decision to focus on excellent care and technology for the people of the Wichita Falls area. Because of this, we serve our town with a true focus on our neighbors and being an active part of the community we care about.

This is the focus of a new practice and a new way of operating.

This is the foundation of Wichita Falls Hearing.

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