Our Team

Derek Naranjo

Hearing Specialist

Professional Qualifications

Derek is a Hearing Instrument Specialist with over 6 years of experience. He has trained with and utilized all major manufacturers to assist in bettering the quality of life for his patients. Every time a new piece of technology comes out, Derek’s first steps are to learn the how and why for each innovation made. This leads to a full understanding of what the results will be for each patient’s unique situation. Then, this understanding allows him to ensure that his goal is met every time. To make sure that every person coming through the door leaves with the best possible results. Derek pairs his technological understanding with a genuine care for his patient’s success. This is on full display in his relaxed and honest approach with every patient.

In His Words

The little things matter. I never want something that I do to be mediocre because of taking shortcuts. Everyone is unique. Everyone’s situation is unique. I want to make sure that I am giving every patient exactly what they need. That can be new technology, service, instruction or just an open ear. If it’s important to you, then it’s important to me.”

Donovan Hickman

Operating Partner

Professional Qualifications

Donovan is Hearing Instrument Specialist with over 8 years of experience. As a result, Donovan is trained and capable of fitting and programming all major manufacturer’s hearing instruments. Donovan is scientifically minded and emotionally invested. Because of this, he wants his patients to be knowledgeable about their condition . This helps them select the options for addressing their hearing needs. His deep understanding of acoustics, electronics, physiology, and psychology helps form the holistic and individualized approach to hearing care. Moreover, he believes that each person who walks through the door is an individual. Importantly, they have specific needs and wants.  So, there is not a “one size fits all” approach to hearing correction. Donovan loves helping people gain back the confidence to engage socially again. Helping people connect with their loved ones and the world around them is a passion of his.

In His Words

“I don’t view what I do as selling someone hearing aids. I view it as walking with them through the process and decision making involved in hearing correction. Because of this, I am their guide and source of support and information. Everyone can use someone to lean on. So, I am here for my patients every step of the way to be that rock when they need it.”

Dusty Potter, BC-HIS


Professional Qualifications

Dusty is a Board Certified Hearing Instrument Specialist. He holds three hearing instrument related patents. Additionally, he is the former President of the Texas Hearing Aid Association and the longest serving board member in their 75 year history. Because of his strong industry knowledge and connections, he finds bringing better hearing to Wichita Falls to be second nature. Accordingly, he has formed Wichita Falls Hearing. Our business is dedicated to helping our friends and neighbors hear better. He is passionate about not only cutting edge fitting and hearing instrument technology, but is dedicated to being an active part of our community. In recent years, he has been actively involved as a board member and officer of Downtown Wichita Falls Development and Backdoor Theater. He also enjoys spending time with his wife, Janet, and their three boys.

In His Words

“I love my profession, but I sometimes hate our industry. So many practices either focus on the hearing aid alone being the solution to the problem of diminished hearing, or employ bait and switch advertising tactics backed up by straight commission sales people. We can do better- and at Wichita Falls Hearing- our mission is to do just that.”

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